Posts about Market research

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1. 
   Expert opinionReport
   Agencies & partnersTrends & forecasts

   Pitch Smart - A Study by MediaSense

   MediaSense's global survey of 100+ media agency professionals 

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2. 
   Expert opinionReport
   Trends & forecasts

   The Marketer's Forecast 2024

   MediaLink's global annual survey of 400+ marketing leaders

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3. 
   Video
   Inclusive marketingMarketing operations

   Spotlight: Turning D&I into an Accountable Media Metric

   D&I Media programmes are becoming more prevalent on the client-side and are a continuously growing priority for advertisers to…

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4. 
   Video
   ChannelsMarketing operations

   Spotlight: Navigating global media demand and pricing trends – 2023 & beyond

   We were joined by guest speaker, Mark Gallagher (EVP Global Investment) at Omnicom Media Group, as we delved into global media…

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5. 
   Guides & templatesReport
   Advertising & policyDigital policyAd techData governancePrivacy & tech

   Data Safety in 2021: Benchmark & Analysis

   Practical guidance for brands looking to minimise risk and manage data safety on their digital platforms, based on an analysis and…

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6. 
   Video
   ChannelsIntegrated marketingTrends & forecastsGamingIntegrated marketingDigital media transformation

   Spotlight: Gaming Demystified 2021

   Video gaming has risen to become bigger than other forms of entertainment. Its growth has been further super-charged by COVID-19,…

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7. 
   Report
   ChannelsIntegrated marketingTrends & forecastsGamingIntegrated marketingDigital media transformation

   GAMING DEMYSTIFIED 2021: Unlocking brand opportunities in video gaming

   Video gaming has risen to become bigger than other forms of entertainment. Its growth has been further super-charged by COVID-19,…

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8. 
   Event reports
   Agencies & partnersInfluencer marketingMarketing strategyMarketing strategy

   Insight Forum Overview (October 2021)

   Meeting overview from WFA’s Insight Forum meeting on 13 October 2021, which took place remotely.

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9. 
   Event reports
   Influencer marketingMarketing strategyMarketing strategy

   Insight Forum Overview (June 2021)

   Meeting overview from WFA’s Insight Forum meeting on 23 June 2021, which took place remotely.

   Read more about "Insight Forum Overview (June 2021)"
10. 
    Video
    ChannelsMarketing structureMarketing operations

    Webinar: Where do great ads thrive?

    In an increasingly volatile landscape, which environments can advertisers trust to reflect ambition of their brands?

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11. 
    Video
    Advertising & policyDigital policyMarketing strategyMarketing strategy

    Webinar: The Economist presents The World in 2021

    The Economist’s predictive look to the year ahead. Tom Standage shares key insights from the upcoming The Economist report…

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12. 
    Benchmark
    Agency remunerationTrends & forecastsMarketing strategyMarketing structureMarketing operationsMarketing strategy

    Survey: Covid-19 global response (September 2020)

    The fourth wave of research again gathered input from senior multinational marketers on how they are reacting to the ongoing global…

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